NHS Blood and Transplant has announced comedian Russell Howard is supporting its new campaign The Wait, recording messages encouraging people to sign up to the NHS Donor Organ Register to be played 'in place of the traditional hold muzak at big companies', which HSBC has already committed to.

Howard commented 'No one likes being put on hold, but it is really just a short amount of time compared to the wait endured by thousands of people due to a lack of organ donors. It takes just two minutes to sign up to the NHS Organ Donor Register and one day you could save or improve up to nine lives'.